Gary Singer
Chief Strategy Officer
Interbrand

Gary leads the Interbrand Strategy Group consisting of brand strategy, brand analytics, performance measurement, brand valuation and brand optimization. He helps drive the development of Interbrand’s intellectual capital and insures that Interbrand brings its very best thinking to each client engagement.

Since joining Interbrand, Gary has helped lead strategic efforts on behalf of AIG Auto Insurance, American Marketing Association, Robert W. Baird & Company, Baush & Lomb, Capital One Financial, GE, Hills Pet Nutrition, Intel, Lincoln Center for the Performing Arts, New York Stock Exchange, SAP, Philips, and YRC Worldwide. Gary is a member of Interbrand’s Global and North American Boards of Directors

Prior to joining Interbrand, Gary spent 3 1/2 years as a Partner at McKinsey & Company where he was a leader of the Branding Center of the Marketing & Sales Practice. While at McKinsey, Gary served leading clients in the financial services, pharmaceutical, media, not for profit, consumer packaged goods and retail sectors and was one the Firm’s global experts on marketing spend effectiveness and efficiency.

Prior to McKinsey, Gary spent twenty-three years at two global advertising agencies. He was the Managing Director of D’Arcy Saint Louis, which served clients such as Capital One Financial, Coca-Cola, Enterprise Rent-a-Car, M&M Mars, SBC and Trans World Airlines. He held multiple client service leadership positions on such clients at Star-Kist, Kellogg’s, an interactive Division of JC Penny and HJ Heinz during his 20 years at Leo Burnett in Chicago where his last position was Senior Vice President, World Wide Head of Kraft Foods.

Gary holds a BS from Carnegie Mellon (1976) and an MBA (1978) from the University of Chicago Graduate School of Business. He is a guest lecturer at the Columbia Business School. He is also a frequent speaker on the topic of brands and brand measurement and has most recently spoken at the Association of National Advertisers (ANA), Australian Marketing Institute (AMI), University of Chicago Graduate School of Business, Carnegie Mellon Tepper School of Business, and Ohio State University Fischer College of Business.

Gary is a City of Chicago Fellow, a Leadership Greater Chicago Fellow and a member of the Gastro-Intestinal Research Foundation board of directors.